Helping producers to deeply understand their audience and drive better business outcomes for their content
Book a free consultation to talk about your project
WHAT WE DO
The power of studio quality insights, made for independent producers…
Audience Discovery
Understand the audience potential of your film, TV or online content and gain insights to help guide decision making during development.
Marketing Materials for Financing and Sale
Preparing your content for government funding, financing and sale? We can help with bespoke B2B marketing plans, sales pitch decks and reels.
Insights For Long Term Content Planning
Broad consumer trend forecasting to help you plan how you develop your slate.
WHO WE ARE
After working in the Australian screen industry for more than 15 years, Path to Audience was born from a desire to use the power of data and insights to help producers create a more consumer focused and diverse local screen industry.
HOW WE WORK
Every story has an audience, let us help you find yours…
We give you the whole picture
We combine a broad range of data and insights from local and global sources and apply it to the unique context of your project using our real world industry expertise.
We make it easy to understand complex & new audiences
We work across all entertainment formats - from movies to the metaverse - so no matter where your audience watches we can help you understand what makes them tick.
We value insights you can really use
We craft grounded insights which help you make day to day decisions that move you closer to your audience and your commercial goals.