Audience understanding.
Screen industry perspective.
Path to Audience brings research and screen industry experience together to help you make informed decisions about your content and your business.
Founded by Bridgette Graham, we connect audience evidence with the creative and commercial questions behind your brief.
A career spent connecting stories with audiences.
Bridgette’s first job was in a cinema at fourteen. It started as a casual job and became a career across exhibition, distribution, streaming and production.
With more than 15 years in the screen industry, she brings an understanding of how people discover, choose and engage with entertainment — and the decisions involved in developing, positioning and bringing it to market.
Bridgette has partnered with screen businesses across the industry, from Amazon Prime Video to Screen Australia. Her work spans consumer insights for Prime Video & Amazon MGM Studios, research leadership at Screen Australia, and audience and marketing strategy at Roadshow Films.
She has led audience strategy for Australian films including The Dry, Penguin Bloom, Rams and The Drover’s Wife, which together have grossed more than A$30 million at the Australian box office.
Creative thinking.
Commercial understanding.
Research needs to make sense in the context of your business.
We bring curiosity about people, an understanding of entertainment and a practical focus on the decision ahead. We look closely at the evidence, challenge assumptions and explain the reasoning behind our recommendations.
The aim is work that helps you see your audience more clearly — and gives you something useful to do with that understanding.
Let’s talk about
your brief.
Tell us what you’re working on and what you need to understand.