EvERY STORY HAS AN AUDIENCE, AND WE CAN HELP YOU FIND IT
WHO WE ARE
Path to Audience is a Melbourne-based entertainment marketing consultancy which provides services to the Australian screen industry in audience discovery & analysis, market positioning and the development of sales and marketing materials. Our mission is to make studio quality audience insights accessible to independent producers, with the goal of helping to create a more consumer focused and diverse local screen industry. Path to Audience was founded by Bridgette Graham, an entertainment marketer and strategist with 15 years' experience in the local screen industry.
MEET BRIDGETTE
I began working in cinemas as my first job at 14 years old, back then it was a casual job so that I could buy all the Roxy branded clothes I could get my hands on, but it quickly absorbed into my being, and has become a lifelong passion taking me into marketing, distribution, streaming and beyond. In hindsight, starting my career in cinemas gave me more than just a great wardrobe, it has given me a tangible sense of how audiences really respond to and engage with content. With 15+ years experience seeing content come and go, and being lucky enough to work on some amazing films myself, Path to Audience was born from a desire to use the power of data and insights to help producers create a more consumer focused and diverse local screen industry.
My approach to audience balances the creative and commercial, the analytical and intuitive, the data driven details and the big picture insights. I believe that understanding your audience can benefit both your story development and your commercial goals, and if you think the same, or if you think I couldn’t be more wrong and want to tell me why, I think we should talk.
-
Bridgette Graham is the founder of Path to Audience, an entertainment marketing consultancy which provides audience data and insights to the Australian screen industry. An entertainment marketer and strategist with 15 years' experience; Bridgette has built a diverse career working with leading businesses from exhibition, distribution, streaming and production to create meaningful integrated marketing platforms for modern box office classics and beloved entertainment brands.
Bridgette has most recently been the Entertainment Marketing Director for Organic, a global entertainment agency within the Havas Group, working with a broad range of clients across distribution, streaming, music, and events. Bridgette was previously the Marketing Manager for Local Production at Roadshow Films, specialising in creative and audience strategy for their locally produced Australian feature films. Prior to this Bridgette worked in exhibition marketing and operations with the Dendy Icon Group and Moving Story Entertainment.
A champion of the creative application of data and technology, paired with meaningful sociological insights to reach new audiences, Bridgette has lead strategy for blockbuster Australian films The Dry, Penguin Bloom, RAMS, and The Drover’s Wife, which have grossed a combined total of more than $30 million at the Australian box office.
In 2021, Bridgette became the 10th recipient of the Natalie Miller Fellowship with a focus on developing disruptive entertainment business models. Bridgette holds an MBA from RMIT, with concentrations in marketing and leadership, and was a recipient of the Film Victoria Women in Leadership and Development Fellowship in 2018, where she travelled to the US to engage with Alamos Drafthouse cinemas to understand their approach to developing local audiences.