What we do
Understand your audience.
Decide what comes next.
We help you understand what people think, feel and choose, and what that means for your content and your business. Each project starts with the decision you need to make.
01Content testing
Find out what connects—
and what needs work.
An early concept, a casting choice, a rough cut or a trailer: audience research can help you see how people respond while there’s still time to use what you learn.
We explore the reasons behind a reaction. What draws people in? Where do they lose interest? What do they understand, and what are they missing?
What you can take forward
A clear account of what’s working, where the difficulties lie and what to consider next in development, editing or marketing.
Questions we can help answer
- Does this idea appeal to the audience we want to reach?
- Are the story, characters and tone coming across as intended?
- What makes people want to watch—and what puts them off?
- Which creative choices deserve another look?
02Consumer research
Understand the people
behind the viewing figures.
Viewing behaviour tells you what people do. Research helps explain why.
We explore the interests, motivations and habits that shape how people discover, choose and engage with entertainment. That includes your existing audience and the people you haven’t reached yet.
What you can take forward
An understanding of your audience that helps you make decisions about content, positioning, communications and the viewing experience.
Questions we can help answer
- Who are our audiences, and how do their needs differ?
- What influences their choice of content or platform?
- What builds engagement, loyalty and fandom?
- What could help us reach people who aren’t choosing us today?
03Market & opportunity intelligence
See what’s changing.
Understand where you could fit.
Audience tastes, cultural conversations and viewing habits keep moving. We help you make sense of those changes and assess their relevance to your business.
We bring audience and market evidence together to explore opportunities, challenge assumptions and give your planning a firmer basis.
What you can take forward
A focused view of the opportunities worth exploring, the assumptions worth testing and the implications for your plans.
Questions we can help answer
- Which shifts in audience behaviour matter to us?
- Where might there be an underserved audience or unmet need?
- What can comparable titles, genres or markets tell us?
- Is an emerging trend relevant to our business—and why?
04Content strategy
Put audience understanding
to work.
Research becomes valuable when it helps you make a decision. We work with you to apply audience and market evidence to the choices ahead.
That could mean shaping a content proposition, sharpening a project’s positioning or weighing up where to focus your development effort.
What you can take forward
Recommendations with the reasoning behind them: what the evidence suggests, where the uncertainties remain and what you can do next.
Questions we can help answer
- Who is this content for, and why would they choose it?
- How should we position it for the audience we want to reach?
- What does the evidence suggest for our slate or content priorities?
- Where should we focus next—and what do we still need to know?
Let’s talk
Have a brief in mind?
You don’t need to know which service fits. Tell us what you’re trying to understand or decide, and we’ll work out where we can help.