Audience & content research
Audience insight.
A clear next move.
We help screen businesses understand audiences, evaluate content and turn evidence into engagement.
What we do
Research and strategy
for screen businesses.
Content testing
What connects, what holds people back, and why. From concepts and casting to rough cuts and fine cuts.
Consumer research
Get closer to the people behind the behaviour. Understand motivations, fandoms and the audiences you want to reach.
Market & opportunity intelligence
Make sense of changing audiences, culture and entertainment — and spot where the next opportunity could be.
Content strategy
Turn audience and market evidence into clearer decisions about development, release, platforms and growth.
Insight with a next step
Something interesting.
Something you can use.
A clear point of view on what the evidence means, why it matters and where to go next.
THE QUESTION · What would make someone press play?
Lead with
the relationship.
Let the premise follow.
THE NEXT MOVE
Give the central relationship more space in the next trailer cut. Test whether that makes the story’s appeal clearer.
Start with the question
Bring us the question, challenge or decision. We’ll work backwards from there to shape the research around what you actually need to understand.
Find the right way in
Sometimes the answer is in conversation. Sometimes it’s in data. Often it’s in the combination. We draw on a broad toolkit to find the right approach for the question.
Know what to pay attention to
Research expertise is only part of the picture. We understand entertainment, audiences and the decisions behind them — so we know where to look and what to make of what we find.
Turn it into a next move
The job isn’t finished when the research is done. We turn evidence into a clear point of view on what it means, why it matters and where you could go next.
Let’s talk
Tell us about
your project.
A new idea, a tricky decision or an audience you want to understand. We’d like to hear about it.